Overview : UAE Media Law and Influencer Regulations in 2026.
The UAE introduced a new Media Law (Federal Decree-Law No. 55 of 2023) and subsequent regulations that overhaul how online content is governed. After decades without major updates, this law (effective late 2023) created a unified framework for digital media, advertising, and influencer marketing. One of the most impactful changes is the mandatory dual licensing for social media influencers. Since mid-2025, the UAE Media Council requires anyone publishing promotional content (paid or unpaid) on social platforms to hold two licenses. This « influencer license » regime is designed to professionalize the industry, ensure transparency, and protect consumers, not to stifle creativity.
Key Regulatory Changes at a Glance : Under the new rules, all content creators, marketing agencies, and brands involved in online promotions must ensure : (1) a valid commercial trade license, and (2) a UAE Media Council « advertiser permit » (influencer e-media permit) are in place before any sponsored posts go live. The UAE Media Council announced these changes in 2025 and provided a grace period, ending January 31, 2026, for creators and businesses to comply. After this deadline, non-compliant sponsored content may face enforcement under advertising laws. In essence, influencer marketing in Dubai/UAE is now a regulated business activity, with clear legal obligations for all parties.
The Two License Rule : Trade License + Influencer Permit.
Under UAE law, operating as an influencer isn’t just a hobby, it’s considered a commercial activity. To « be a legal influencer in Dubai » in 2026, you must secure two types of licenses before posting any promotional content :
• 1. A Commercial Trade License (Business or Freelance License), your legal business registration.
• 2. An E-Media Influencer Permit (UAE Media Council Advertiser Permit), your authorization to publish ads on social media.
Both are mandatory for UAE residents engaging in paid promotions. Below, we explain each requirement in detail.
1. Commercial Trade License (Business/Freelance License).
What is it ? This is the standard business license needed to carry out any economic activity in the UAE, in this case, being an influencer or running influencer marketing services. It may also be referred to as a freelancer license or trade license. Essentially, it registers you (or your company) as a legal entity allowed to earn income from content creation, brand collaborations, and online advertising activities.
Who needs a trade license ? Every content creator or agency making money online in the UAE needs a trade license. This applies whether you are an individual influencer, a blogger, a YouTuber, a TikToker, or a marketing agency managing influencers. Even micro-influencers earning via affiliate links or sponsored posts must comply. Brands typically already have a trade license as companies, but if a brand engages in publishing its own social media ads, it should ensure its license covers that media/marketing activity.
Why is it required ? The trade license is your legal backbone, it allows you to operate as a business, sign contracts, open bank accounts, and sponsor residence visas as needed. UAE authorities consider unlicensed commercial activity illegal, so earning income from influencing without a trade license can trigger penalties. In fact, operating media or advertising activities without a license can incur fines of AED 10,000 on the first offense (rising to AED 40,000 for repeats), and UAE economic departments have fined influencers for operating without a license. Simply put, the trade license legitimizes your work as a business.
How to obtain it : Influencers have several options to get licensed :
• Free Zone License : Many solo creators opt for freelancer licenses in UAE free zones (e.g. Dubai’s various free zones, Abu Dhabi’s twofour54, or UAQ Free Trade Zone). These offer 100% foreign ownership and packages tailored to content creators. For example, Umm Al Quwain FTZ offers a freelancer influencer license bundle around AED 9,999, including the license and visa. Free zones like Meydan or UAQ can set up your license in as fast as 1 hour digitally. You choose business activities like « Social Media Marketing Services » or « Digital Content Creation » to include in the license scope.
• Mainland (DED) License : Alternatively, you can get a license through the Department of Economic Development in the emirate you operate (mainland license). Each emirate offers categories covering online advertising or social media services. For instance, Dubai has a « blogger/social media marketing » license option, and Abu Dhabi offers freelance licenses for e-commerce and social media. Mainland licenses may suit those planning to hire staff or work with government contracts, while free zones are often simpler for individual creators.
Cost : The cost of a trade license varies by jurisdiction and package. Free zone influencer licenses typically range from around AED 5,000 up to AED 15,000 annually depending on visa needs and activities. Some packages (like UAQ FTZ’s AED 10k bundle) include visa and Emirates ID fees. Mainland DED licenses can range similarly or higher, with options like Dubai’s « E-trader » permit for solo online work at lower cost. Always budget for renewal fees each year. The investment is worthwhile, operating without a trade license not only risks fines, but also means you can’t legally sign influencer contracts or invoice clients.
Scope and Maintenance : Once you have your trade license, keep it renewed annually (late renewals can incur penalties). Stick to your licensed activities, e.g., if you are licensed for « social media marketing services, » avoid providing unlicensed services outside that scope without adding them (practicing unapproved media activities can be fined). Also note that the trade license is a prerequisite for the influencer permit : you cannot obtain the e-media influencer permit without first holding a valid UAE trade or freelance license.
2. E-Media Influencer Permit (UAE Media Council « Advertiser Permit »).
What is it ? The second required license is the UAE Media Council’s « Advertiser Permit » for social media content creators, commonly called the influencer permit or e-media license. This permit is a regulatory approval that authorizes you to publish advertising content on your social media accounts in compliance with UAE media laws. It was introduced as part of the new media law framework in 2025 to specifically regulate influencer marketing content.
Who needs the permit ? Any person (UAE citizen, resident, or even visitor) who posts promotional content online in the UAE must have an advertiser/influencer permit. Importantly, this applies whether or not you are paid for the promotion, even receiving gifts, free trips, or other benefits in exchange for social media posts counts as advertising that triggers the permit requirement. The rule covers all platforms (Instagram, TikTok, YouTube, Facebook, Snapchat, blogs, etc.) and all follower sizes (micro and mega influencers alike). In practice, if you « promote a product, service, or brand on social media, even unpaid, you must now get an advertising permit ».
There are a few exemptions : If you only promote your own business/products on your personal accounts, or you’re under 18 doing purely educational, sports, or charitable content with no brand affiliation, you don’t need this permit. For example, a home-grown entrepreneur advertising their own cafe on their Instagram, or a teenager sharing hobby tutorials, would generally be exempt. But any third-party ads or collaborations (no matter how small) mean you must comply. When in doubt, it’s safer to obtain the permit.
Permit application and requirements : The influencer permit is issued by the UAE Media Council (UAEMC) through an online application :
• Trade License First : As noted, residents must upload proof of a valid trade or freelancer license as part of the application. Without a trade license, your application won’t be approved. (Visitors have a different route discussed below.)
• UAE Pass Login : You apply via the official UAEMC e-licensing portal (accessed with UAE Pass digital ID). The service to look for is typically labeled « Advertiser Permit » under electronic media permits.
• Documents : You’ll need to provide personal details and IDs (Emirates ID for residents), your trade license copy, and possibly some information on your social media accounts or content plan. Applicants must be 18 or older (ages 15/17 can be considered in special cases with guardian consent). You also must have no prior violations of UAE media content rules or unpaid fines.
• Approval Time : The Media Council reviews applications typically within 3 working days if all documents are in order. Once approved, the permit is issued electronically. (If no decision after 15 working days, it’s deemed rejected, in which case you may need to rectify issues and reapply.)
• Duration : For UAE residents, the standard influencer permit is valid for 1 year, renewable annually. Visitors get a shorter duration (details below). Permits are linked to your Emirates ID and trade license, so remember to renew on time each year to continue posting ads legally.
Cost : Good news, the UAE has made the influencer permit free of charge for an initial period to encourage compliance. UAE citizens and residents pay no permit fee for the first 3 years of this system (as a support for content creators). This means if you apply now in 2026, you likely won’t pay a fee until a few years later. Starting from the fourth year, an annual renewal fee of AED 1,000 will apply. Visitor permits (for non-residents) carry a fee of AED 500 for 3 months, plus AED 500 for one renewal. Always double-check current UAEMC fee schedules, but as of now the entry cost for the permit is minimal for residents.
Obligations as a permit holder : Holding the e-media influencer permit comes with ongoing legal obligations. All registered influencers must :
• Display the permit number on their social media profiles (typically in your bio or about section). This publicly shows you are a licensed advertiser. Brands and authorities may look for this number.
• Register all accounts with the Media Council, you should list the social media accounts you will use for ads when applying, and only publish sponsored content via those registered accounts. You cannot advertise on personal pages outside of what’s declared.
• Content standards compliance : You must adhere to UAE content standards for all posts. This includes avoiding any offensive, illegal, or culturally inappropriate material ; not promoting banned products ; and ensuring ads are truthful and not misleading. (For example, false claims in an ad can violate media rules and consumer protection laws.) Essentially, the usual rules about not defaming religion, not spreading misinformation, respecting public morals, etc., all apply to influencer content. Influencers should also follow advertising guidelines like clearly labeling sponsored content, while the UAE law says ads must be « clear and unambiguous », in practice this means you should disclose paid partnerships (using tags like #ad or the platform’s paid partnership tool) to maintain transparency.
• No third-party misuse : Do not let others use your account to post their ads, your permit is personal. Selling or « renting » your social media account to unlicensed folks would breach the rules. Each advertiser needs their own permit.
• Sector approvals if needed : For certain regulated industries (e.g. healthcare, financial services, real estate), you must get prior approval from the relevant authorities before advertising those products. For instance, promoting a medical product might require health ministry approval. Influencers and agencies should check if a client’s sector has extra ad regulations.
• Age restrictions : Content targeting children has extra rules, and influencers aged 15/17 (if permitted at all) have special conditions to ensure child protection. Generally, if you’re under 18, a guardian must be involved and certain topics (like promoting products harmful to minors) are off-limits.
Failure to uphold these obligations can lead to penalties (discussed below). It’s wise to treat the permit as a mini « advertising license », something to be taken as seriously as a driver’s license, with rules to follow for safe operation.
Permit renewal : For residents, renew annually (the first 3 years are free to renew as noted). If you do not renew within 30 days of expiry, a late fee of AED 150 per day may apply (capped at AED 3,000). Visitors needing more time must file for the one renewal (3 extra months) before the initial permit expires.
Foreign Influencers : How to Operate Legally in Dubai as a Visitor
Dubai’s allure means many foreign influencers travel here for events, brand collaborations, or content creation. Can you do influencer work in the UAE if you’re not a resident ? Yes, but you still must follow the law. In lieu of setting up a company, the UAE Media Council has created a Visitor Advertiser Permit specifically for non-resident content creators.
Visitor Advertiser Permit (for Non-Residents) : If you live abroad but plan to film or post sponsored content while in the UAE, you need to secure this temporary permit. Key points include :
• Local Agency Sponsorship : You cannot apply directly as a foreign individual. You must go through a UAE-licensed advertising or talent agency accredited by the Media Council. Essentially, a local agency « hosts » your permit application. Many brands or event organizers in Dubai can facilitate this through their partner agencies. It’s wise to arrange this before you start the promotional activity.
• Validity : The visitor permit is valid for 3 months from issuance and can be renewed once for an additional 3 months maximum. So you can operate up to 6 months in a year on a visitor permit. If you plan to be active longer, you should consider obtaining a residency and full trade license.
• No Trade License Needed for Visitors : Unlike residents, visitors are not required to have a UAE trade license for the permit. However, you must be properly sponsored by the agency and abide by all content rules during your stay. If you already hold a UAE residency or trade license, you’re not eligible for the visitor permit, that path is only for true short-term visitors.
• Costs : The visitor permit costs AED 500 for 3 months (and another AED 500 for the renewal). The agency may charge service fees on top for handling the process. Ensure any agency you engage is officially approved by the UAE Media Council.
• Activities Allowed : The permit allows you to legally collaborate with UAE brands, attend paid events, do photoshoots, and publish sponsored posts during your visit. Without it, foreign influencers risk violating UAE law if they promote anything while physically in the country. Note that on this permit, you still must follow all the same advertising content standards and display your permit number on posts just like resident influencers.
• Enforcement for Visitors : If a visiting influencer is caught doing promotional work without the permit, they may face penalties under UAE advertising regulations. This could include fines or being banned from conducting such activities on future trips. Moreover, the local brands or agencies involving unpermitted foreigners could also get in trouble. The UAE has put responsibility on both the creator and the sponsor/brand to ensure proper permits.
Practical tip : Foreign creators should plan ahead. If you’re coming for a project, coordinate with the hiring brand or a UAE talent agency at least a few weeks prior to arrange the visitor permit. Always carry proof of your permit (electronically) while working. And remember, the permit is not a visa ; you still need a proper entry visa to be in the UAE, but many nationalities can use tourist visas or visa-on-arrival for short stays.
In summary, the UAE welcomes international influencers but under the condition that local laws are respected. If Dubai is a frequent base for your content, consider setting up a more permanent presence (trade license and resident permit) to operate seamlessly. Otherwise, make use of the visitor advertiser permit for compliant short-term engagements.
What Content Triggers the License Requirement ?
It’s critical to understand which activities are considered « influencer advertising » that require these licenses. The law is quite broad : any « promotional content » on social media that involves an exchange of value triggers the requirements. This includes :
• Paid posts or stories, classic sponsored content where a brand pays you to feature their product or service.
• Gifted products or experiences, if a hotel gives you a free stay or a company sends free products and expects you to post about it, that’s considered compensation in kind. You must have licenses even if no money changes hands.
• Affiliate marketing and referral links, earning commissions or rewards for driving sales via your content counts as monetization.
• Sponsored events or trips, being flown to an event, given accommodations or other perks in return for coverage on your social channels.
• Any material benefit for content, basically, if you receive anything of value in exchange for promoting or endorsing something online, you are acting as an advertiser under UAE law.
Crucially, it doesn’t matter how big your audience is, even nano-influencers with a few thousand followers are included if they do advertising deals. The type of platform also doesn’t matter ; whether you’re on TikTok, Instagram, YouTube, a podcast, or a personal blog, the rules apply uniformly.
On the flip side, purely personal or non-commercial content is not regulated by these licenses. If you post about your day with no paid promotion, you obviously don’t need an advertising permit. Similarly, promoting your own registered business on your own account is exempt (for example, a restaurant owner posting on their personal timeline about their restaurant’s new dish doesn’t need an influencer permit for that, though the business itself must have a trade license). The key distinction is third-party advertising vs. self-promotion.
Bottom line : If you plan to make any income or receive any benefit from what you post, assume you need the licenses. When negotiating brand deals, influencers should inform the brand that they are licensed and will display their permit number ; conversely, brands should only engage influencers who have the required UAE licenses to avoid regulatory issues. The UAE is actively enforcing these definitions to bring the shadow economy of social media advertising into a compliant, transparent space.
Penalties for Non-Compliance.
The UAE is serious about enforcing its influencer regulations. Those who ignore the rules face significant penalties, financial and otherwise. All actors in the influencer marketing chain (creators, agencies, and advertisers) should be aware of the risks :
• Hefty Fines : Monetary fines can range from modest amounts for minor first offenses to extremely large sums for serious violations. For example, failing to obtain the required licenses can result in initial fines around AED 5,000 to AED 20,000, with penalties escalating for repeat offenses. The UAE Media Council has indicated fines may reach up to AED 1,000,000 in severe or repeat cases, especially if the violation also involves serious content breaches (e.g. offending religion or national symbols can trigger six-figure fines). Even purely commercial violations (like operating without a license) are subject to cumulative fines (e.g. AED 10k first time, AED 40k for repeat). In short, ignoring the licensing requirement could cost you far more than the licenses themselves.
• Content Removal and Bans : Authorities can order non-compliant content to be taken down or accounts restricted. Influencers found advertising without a permit may have their posts deleted or their social media accounts blocked in the UAE until issues are resolved. This can destroy an influencer’s reach and credibility. The Media Council works with platform providers as needed to enforce local laws, so don’t assume you can fly under the radar.
• License Suspension or Revocation : For licensed businesses or agencies, breaking media rules can lead to your trade license or media permit being suspended or canceled. For instance, if an agency repeatedly flouts the rules, it could lose its ability to operate in advertising. Influencers who egregiously violate content standards might have their influencer permit revoked, barring them from further collaborations.
• Legal Action : In the most serious cases (e.g. persistent unlicensed activity, fraud, or egregious content violations), the authorities may pursue court action, which could involve higher fines or even imprisonment. Notably, selling products on social media without a trade license can lead to fines up to AED 500,000, confiscation of goods, and imprisonment under consumer protection laws. While that example is more about e-commerce, it underscores that the UAE will not hesitate to apply strict penalties when needed.
• Visa and Tax Implications : Though not a direct « fine, » operating outside the law can jeopardize an influencer’s UAE residency status. For example, unlicensed commercial activity might cause issues at visa renewal or when applying for a new visa, since authorities check if you have any outstanding violations. Additionally, starting 2023, the UAE has introduced corporate taxation for businesses, being off the books might seem to dodge taxes, but it also means you cannot legally protect your income or claim allowable expenses. If caught, back-dated tax and penalties could apply. A compliant influencer who registers income properly will likely fare better in the long run.
It’s worth noting that brands and agencies can also face consequences. The Media Council has explicitly put responsibility on advertisers to use only licensed influencers. If a brand knowingly engages an unpermitted content creator, the brand’s own marketing material is « illegal content » and the brand could be fined or have its campaigns halted. Marketing agencies facilitating unlicensed work risk penalties and loss of license. In summary, compliance is a shared duty, everyone must play their part to avoid these outcomes.
Practical Tips for Compliance (For Influencers, Agencies, and Brands)
Staying on the right side of UAE influencer law in 2026 might seem complex, but with proper planning it’s manageable. Here are some practical legal tips and recommendations to ensure you remain compliant.
• Start with Licensing Early : If you’re an aspiring influencer in the UAE, secure your trade license and influencer permit before your first paid post. Don’t wait for a violation notice. Set aside time (and budget) to get licensed, free zones can expedite the process quickly. Remember that both licenses are non-negotiable prerequisites to do business as an influencer. Treat this like any professional setup : you wouldn’t open a restaurant without permits ; likewise, don’t launch an influencer career without the legal basics in place.
• Choose the Right License Setup : Evaluate whether a freelance license suits you or if you’ll form a small company (e.g. if you have partners or staff). Many solo creators opt for free zone freelancer licenses given the cost benefits and 100% ownership. Research free zones known for media activities, e.g., Meydan Free Zone, twofour54, Fujairah Creative City, which offer packages for digital creators. If you’re part of a larger agency or talent management firm, ensure the company’s license covers « advertising, social media, or media services » so that your operations are within scope. Agencies should also consider registering with the UAE Media Council if they intend to sponsor visitor permits or produce content.
• Understand Content Rules : As a licensed content creator, make it a habit to review the UAE’s media content standards and advertising codes. Avoid posting anything that could be culturally or legally sensitive : e.g., no disparagement of religion, no pornography or gambling promotions, no politically sensitive commentary, etc. Keep your advertising honest, claims should be factually supportable to avoid « false advertising » issues. Also always disclose sponsored content clearly (use hashtags like #ad, #sponsored, or built-in disclosure tools), this aligns with the requirement that ads be unambiguous and maintains trust with your audience.
• Display Your Credentials : Once you have the influencer permit, display your permit number prominently on all your social media profiles that you use for promotions. This isn’t just a rule ; it’s a best practice so that brands and followers can see you’re an authorized content creator. It can be as simple as adding « UAE Media Council Advertiser Permit No. XXXX » in your bio. Keep screenshots or records of your permit approval as well.
• Keep Records & Stay Updated : Maintain a folder of all your licensing documents (trade license certificate, permit certificate, etc.) and note their expiry dates. Renew on time, set calendar reminders for license renewal deadlines (trade licenses usually annual ; influencer permit annual after the free period). Late renewals incur fees and could interrupt your ability to sign new deals. Also, stay updated on any new regulations : the digital advertising space evolves, and UAE regulators may refine rules (for instance, new guidelines for crypto promotions or AI-generated content might come). Follow official channels like the UAE Media Council’s announcements and reputable news sources.
• For Agencies & Brands / Due Diligence : If you are a marketing agency or a brand hiring influencers, build compliance checks into your process. Verify that any influencer you engage has a valid trade license and UAEMC permit. You can ask for copies of their license and their permit number (and check the permit number on the Council’s site if needed). Include warranty clauses in contracts where the influencer confirms they are fully licensed and will follow UAE laws. Brands should also register their advertising campaigns with relevant authorities if required (for example, certain sectors need ministry approvals for ads, ensure that’s done when using influencer marketing as well). By working only with licensed influencers, brands protect themselves from liability, regulators have advised brands to comply, since after Jan 2026 « only creators who meet regulatory requirements » should be engaged.
• Leverage Professional Advice : Consider consulting a legal advisor or a business setup consultant when starting out. As lawyers, we often help influencers choose the appropriate business structure, review influencer agreements, and ensure compliance with disclosure guidelines. A one-time legal consultation can clarify your obligations and help avoid costly mistakes. Similarly, agencies may seek legal review of their influencer contracts and marketing practices to ensure they align with the new law. The cost of advice is minor compared to potential fines and reputational damage.
• International Collaboration Tips : If you collaborate across borders (e.g., a UAE influencer working with a foreign brand, or vice versa), be mindful of multi-jurisdiction compliance. A Dubai-based influencer must follow UAE rules even if a campaign is global. A foreign brand running a campaign in the UAE should ensure local licensing is in order. Sometimes the simplest path for short campaigns is to work through local influencer marketing agencies that handle all compliance (permits, contracts, payments) on your behalf. They can be the bridge between international talent and UAE law requirements.
• Content Strategy Adjustments : Given the emphasis on quality and responsibility, invest in your content processes. For example, if promoting health products, perhaps consult a medical expert to validate claims and get the necessary approval letters. If you’re unsure about a script or concept, run it by a compliance officer or legal counsel. It’s better to tweak content beforehand than to face a takedown or fine later. The new regulations are also encouraging age-appropriate content and accurate labeling (e.g., age restrictions on mature content), so align your content strategy accordingly.
By following these practices, influencers can continue to thrive under the UAE’s regulations while minimizing legal risks. Compliance can actually be a competitive advantage, it signals professionalism to brands and audiences. Those who adapt quickly and operate above-board are likely to attract more reputable business and long-term success.
Conclusion : Embracing a Compliant Influencer Industry.
The UAE’s influencer licensing requirements may feel like an extra step, but they are part of a broader push to elevate the digital media industry’s integrit. By 2026, the message is clear : influencer marketing in the UAE is a regulated profession, not a casual side gig. Content creators, agencies, and brands must collaborate within this legal framework to maintain trust and avoid penalties.
On the bright side, the government has made it relatively straightforward (and even free) to comply, reflecting a desire to support the creative economy while ensuring accountability. Influencers who obtain the dual licenses, the trade license and the UAEMC influencer permit, can operate with confidence, openly and legally monetizing their content. Brands and marketing firms, in turn, can engage licensed influencers to execute campaigns without disruption, knowing that both parties are protected under the law.
As media lawyers, our final advice is simple : make compliance a cornerstone of your influencer business strategy. Keep records, follow the content standards, and renew your licenses diligently. The UAE authorities have given until January 2026 for everyone to get on board, from here on, enforcement will be in full effect. By embracing these regulations, you not only avoid fines and bans, but you also contribute to a more professional and transparent influencer market in the UAE.
In summary, to be a « legal influencer » in Dubai in 2026 means to be licensed, permitted, and responsible. If you check those boxes, you can focus on what you do best, creating great content and engaging your audience, while enjoying peace of mind that your business is built on solid legal ground. Compliance truly is key to sustainable success in the UAE’s vibrant influencer landscape.
References & Sources : Recent UAE Media Law and influencer licensing information has been drawn from official announcements and expert analyses, including UAE Media Council guidelines and legal commentary. Key sources include : UAE Media Council regulations and WAM news releases, guidance from free zone authorities, Gulf News and Khaleej Times reports on the new Advertiser Permit, and law firm insights on compliance and penalties. These provide the foundation for the practical advice above, ensuring the article is up-to-date and accurate as of 2026.
Résumé en français.
Licence Influenceur aux Émirats Arabes Unis en 2026 : comprendre et respecter les nouvelles règles du droit des médias.
Le marketing d’influence connaît une forte croissance aux Émirats arabes unis, mais il est désormais strictement encadré par le nouveau droit des médias. Depuis l’entrée en vigueur de la loi fédérale n°55 de 2023 et des règlements du UAE Media Council, toute publication promotionnelle sur les réseaux sociaux est considérée comme une activité réglementée. En 2026, les influenceurs, agences et marques doivent impérativement respecter un régime de double licence : disposer d’une licence commerciale (trade ou freelance) et d’un permis média “influenceur / annonceur” délivré par le UAE Media Council.
Cet article détaille les obligations applicables aux créateurs de contenu résidents et non-résidents, les procédures d’obtention des licences, leurs coûts, leur durée de validité et les règles de conformité en matière de contenu publicitaire. Il précise également quels types de contenus déclenchent l’obligation de licence (posts sponsorisés, cadeaux, affiliations, voyages offerts, etc.) et expose les sanctions encourues en cas de non-conformité, pouvant aller jusqu’à des amendes très élevées, le retrait de contenus, la suspension de licences ou des poursuites judiciaires.
Pensé comme un guide pratique pour 2026, ce texte offre enfin des recommandations concrètes pour opérer légalement à Dubaï et aux Émirats, sécuriser les collaborations entre influenceurs et marques, et transformer la conformité réglementaire en véritable levier de professionnalisation et de crédibilité dans l’écosystème de l’influence.
